Intellectual property in a globalised world –
​today’s real challenge

As the technology advances and globalisation connects the world more than ever before,
​Intellectual Property (IP) has become confusing and contradictory.

IP has many uses and applications

IP can be used to register a patent for an invention or trademark, or even a combination of packaging, words, sounds, colours and images. You can register the visual design of a product or the commercial rights of a new
plant variety you’ve created. You can register your business through its geographical location as an outward sign of authenticity, or copyright your drawings, artwork, songs
​and film. Secrets of your trade can also be protected as IP.

When you consult Heydons Lawyers & Attorneys, you can look forward to assistance with the following:

• Identifying your IP
• Protecting your IP
• Assigning and licensing your IP
• Ensuring your IP/trade secrets are protected when negotiating assignments
• Commercialising your IP in wider jurisdictions in Australia and New Zealand

IP protection can offer a solution to you as a creator, or to a tailored group of people, including employees, suppliers and manufacturers.

Many factors to consider when
​dealing with your IP

You’ll need to check if your idea already exists by using specialised search engines like ATMOSS, ADDS or AusPat. You might be advised to build up your business reputation before trademarking its logo and design. 

Your situation might require you to create Confidentiality Agreements. You might need to weigh up the benefits and disadvantages of having a registered or unregistered right for your IP. You may need to plan how to manage requests for use - in terms of a commercialisation and infringement strategy.

Managing your IP can be complex and onerous. Allow Heydons to help you to avoid the stress and hassle of the complexity of managing IP. Start by contacting Brad Heydon today.